I came across this article by Ms Pamela Brunner on Mother Teresa which changed my perspective on this. I would now be sharing this with you word for word. :)
Was Mother Teresa a Marketer? By Pamela Bruner
Do you transform lives, and the world, with the work that you do?
If your dream is to make a difference in the world with your work, and you've made that work a business, then yes, you're a transformational entrepreneur. (Just to be clear - this includes coaches, healers, artists, authors, speakers, trainers, service professionals, and more...)
And marketing probably feels like the worst thing in the world to you. After all, it's manipulative, pushy, inauthentic, and only designed to benefit you, right?
Not if your work benefits the world.
Consider the path of Mother Teresa. She raised millions of dollars for her work. She was one of the most successful marketers of all time, spreading her message, raising money, and making a difference.
But she wasn't raising money for herself, right? She was raising money for others, so it's completely different.
Consider this:
1) When you run a successful business, you will hire people to help you. These people benefit from your successful business.
2) When you run a successful business, you have the ability to give away more money. (Last year I donated more money to charity that I earned in my first year of coaching!)
3) When you run a successful business, you raise the level of the economy all around - that's something the world needs.
4) When you run a successful TRANSFORMATIONAL business, you change more lives than you do if you run a struggling business. Those people go out and make the world a better place - that's a significant ripple effect!
So market like Mother Teresa - be relentless in sharing your message. Tell the world what you do, and why you do it. Change lives. Make money. Keep some, invest some to help your business grow, and give some away. Some people will criticize you, and some will bless you. Your mission is to keep sharing, and keep transforming lives.
Here's an assignment:
Set a goal for how many people you want to reach with your transformational work this month, and this year. Now 'chunk it down' - how many people do you have to talk to this week to be on track with your goal?
When you market, things happen. When things happen, you change the world.
I'll let Mother Teresa have the final word:
"People are unreasonable, illogical, and self-centered.
Love them anyway.
If you do good, people may accuse you of selfish motives.
Do good anyway.
If you are successful, you may win false friends and true enemies.
Succeed anyway.
The good you do today may be forgotten tomorrow.
Do good anyway.
Honesty and transparency make you vulnerable.
Be honest and transparent anyway.
What you spend years building may be destroyed overnight.
Build anyway.
People who really want help may attack you if you help them.
Help them anyway.
Give the world the best you have and you may get hurt.
Give the world your best anyway"
